Many companies today are using all their resources on advertising and trying to attract new customers.
They have forgot about their existing customers who are a company's most important clients.
Once you have a happy customer, you should concentrate more on them, than trying to get another customer. It costs a company more money to get a new customer than to take care of an current customers.
You would think that is basic knowledge, but many company's will fail and not grow if they forgot who got them there in the first place. This not only involves customers but employees as well.
You got to take of them both or your future is very limited.
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